Ratio Analysis Sainsburys Vs Morrisons Finance Essay

Ratio Analysis Sainsburys Vs Morrisons Finance Essay When considered as a whole, the grocery market in the UK has  steadily growing  in size, being about 4  bigger  today than it has been  a year ago;   August 2012 update: 12 weeks ending July 8, 2012 growth rate slows from 4.2% to 2.1% due mostly to a drop in price inflation: 6.2% to 3.8%.  Morrisons is growing more slowly then Sainsburys; the company is on track to add approx. 20 new stores  in 2012  with most of those locations featuring a  larger selection of produce. The UK grocery market was worth  £163.2 billion in 2012, an increase of 3.8% on 2011, IGD forecast that the UK grocery market value will be worth  £192.6bn in 2017, an 18.0% increase on 2012. The grocery markets share accounts for 54.3p in every  £1 of UK retail spending. What is the size of the UK grocery market Source: IGD UK channel forecasts 2012 1.2 The Companies 1.2.1 Sainsburys J Sainsbury plc. is the parent company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, the third largest chain of supermarkets in the United Kingdom with a share of the UK supermarket sector of 16.5%. The group also has interests in property and banking. It was founded in 1869 and today operates over 1,000 supermarkets and convenience stores and employs around 150,000 colleagues. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. 1.2.2 Morrisons The supermarket, which generated sales of  £18.1 billion in the year, said it had not done enough to communicate its promotions and suffered because it still lacked a meaningful presence in the two fastest growing sectors of the market. Morrisons is the UKs fourth largest food retailer with over 400 stores. The super market is mainly food and grocery weekly shop. Morrisons employs 129,000 staff at 498 stores. Their reports show that like-for-like sales dropped 2.1% in the year, while the average of 11.4 million customers in its stores each week was down on the prior year. 2. Gearing Ratio Analysis 2.1 Gearing Ratios Gearing Ratios (%) Company/Year 2012 2011 Sainsbury 31.73 30.13 Morrison 22.86 16.25 Source : Appendix 1 Sainsburys A gearing between 25% 50% is generally considered nominal for an established business. It implies that Sainsbury is happy to finance its activities using borrowing. Sainsbury focuses more on investment in revenue growth rather than profit as the company increased sales revenue and non-current assets but suffered a loss in 2012. Morrisons The business is considered low gearing as its gearing is less than 25%. The business is growing through reinvestment of profits and minimizing risk. However, in 2012, there is an increase in gearing from 16.25% in 2011 to 22.86% and this is mainly because the business increased long-term borrowings by  £548m and reduced retained earnings and shared capital. 2.2 Interest Cover Ratio Interest Cover Ratio Company/Year 2012 2011 Sainsbury 6.04 7.40 Morrsion 20.59 20.62 Source : Appendix 2 Sainsburys The ratio indicates that the borrowing capital is used effectively to generate profits and that the business is able to meet its short-term interest obligations from its earnings. Sainsbury is growing, making worthwhile investments to continue to expand. Morrisons The ratio suggests that Morrison is generating enough income to cover its interest obligations and is thus financially stable. However, such a high ratio also suggests that Morrison is neglecting opportunities to magnify profits through leverage. 3. LIQUIDITY RATIO ANALYSIS 3.1 CURRENT RATIO COMPANY/YEAR 2011 2012 SAINSBURY .580 .647 MORRISON .545 .574 Source : Appendix 3 Sainsburys Sainsburys current assets are considerably less than the current liabilities in both the years as Sainsbury has invested a lot in fixed assets as well as in subsidiaries and joint ventures. Sainsbury is obliged to pay a lot of money as a part of tax and also in generating its assets so the liability is therefore more than the assets. For every 1pound liability they have only 64.7 pence worth of asset to cover it. Morrisons Morrison current ratio is smaller than the current ratio of Sainsbury which indicates that Sainsbury is doing slightly better than Morrison in the market. Morrison current liabilities is more than the current assets due to more of borrowing that involves short term loans, investment in fixed assets and payment of tax. For every 1pound liability they have only 57.4 worth of asset to cover it. 3.2 ACID TEST RATIO COMPANY/YEAR 2011 2012 SAINSBURY .304 .348 MORRISON .239 .247 Source : Appendix 4 Sainsburys The acid test ratio is very less as Sainsbury, being a retail store, is highly dependent on sale of inventory. As acid test ratio of Sainsbury is .348 that is less than 1 it means that Sainsbury cannot pay their current liabilities. Morrisons Like Sainsburys, Morrison also being highly dependent on inventories, acid ratio is expected to be less. Morrisons acid ratio is .247, which is less than 1, meaning Morrison cannot pay their current liabilities. It would be only able to generate 24.7 % cash of its current liabilities. Both the companies fails in extinguishing its current liabilities but this is not due to their market position or growth but just due to the nature of the business (retail). 4. PROFITABILITY RATIO ANALYSIS 4.1 Return on Capital Employed (ROCE) Return on Capital Employed Co./Year 2012 2011 Sainsburys 10.11 % 11.06 % Morrisons 13.83 % 13.70 % (Source : Appendix 5 ) Sainsburys ROCE growth in 2012 was lower than last year partly due to the cumulative effect of Sainsburys accelerated investment in space growth since 2009 (Sainsburys, 2011). This initially shrank profits whilst increasing the value of capital employed. Morrisons Morrisons delivered improved returns to its shareholders. For every  £1 capital invested in the business, the annual return is 13.83 pence in 2012 and was 13.70 pence in 2011. This profitability ratio of Morrison is moderately higher than Sainsburys, hence Morrisons is able to gain more profit on average capital employed. 4.2 Return on Equity (ROE) Return on Equity Co./Year 2012 2011 Sainsburys 10.62 % 11.79 % Morrisons 12.78 % 11.66 % (Source : Appendix 6) Sainsburys Sainsburys Return on Equity in 2012 has decreased by 1.17 % compared to 2011 due to decline in shareholder funds. In 2011, they performed slightly better than Morrisons as they had better reserves and share capital and the Profit after Tax (PAT) was significantly lower than Morrisons. Morrisons Morrisons ROE has significantly improved over d last few years and continue to reach high values. In 2012, they showed a 1.12% increase in ROE compared to 2011 and had a 12.78 % shareholder equity. The shareholders invested a lot which resulted in higher returns. 4.3 Gross Profit Margin Gross Profit Margin Co./Year 2012 2011 Sainsburys 5.43 % 5.49 % Morrisons 6.89 % 6.96 % (Source : Appendix 7) Sainsburys A moderate decline in the ratio between 2011 and 2012 explains the fact that the gross profit was lower in relation to sales revenue. This means that cost of sales was higher relative to sales revenue within the period. Morrisons Morrisons Gross Profit Margin is higher than Sainsburys as they had a lower sales revenue and moderate gross profit compared to the latter. In 2012, 6.89 % of the net sales are available to pay off all the operating expenses. 4.4 Net/Operating Profit Margin Net/Operating Profit Margin Co./Year 2012 2011 Sainsburys 3.74 % 4.07 % Morrisons 5.48 % 5.38 % (Source : Appendix 8) Sainsburys Sainsbury accounted to lower Net Profit Margin than Morrisons because of falling sales and rising costs. The market has a lot of competition where small groceries and convenience stores capture quite a bit of total UK food retail. Morrisons Morrisons performed fairly well and showed significant increase in the operating profits from Sainsburys over the past year. It accounted 5.48 % Net Profit Margin in the current financial year (Sales Revenue:  £17663m). It is a result of superior execution and induction of higher margin products in their sales mix. Morrisons seems to be more profitable than Sainsburys across all available profitability measures. 5.0 Efficiency Ratios (Source of Data, Apendix 9, Financial Reports of Sainsburys and Morrisons) 5.1 Fixed Assets Turnover This ratio shows how efficiently the company is using fixed assets to generate sales. Low ratios indicate the company is capital intensive or that company requires a lot of fixed assets to generate a given amount of sales. (Gildersleeve, R. (1999) p.136). Efficiency Ratios Year/Comp. Sainsburys Morrisons 2011 2.40 times 2.18 times 2012 2.39 times 2.22 times Sainsburys In 2012 Sainsburys shows an increase in Sales Revenue for approx 1,100  £m, which made its ratio slightly lower comparing to 2011. The ratio remained fairly similar because the value of fixed assets at net book value increased as well. The reason for the increase in fixed assets could be explained by Sainsburys tendency for opening new stores. The financial report states that they opened 19 new supermarkets, 28 extensions, and 73 convenience stores, which are only to begin operating and contributing to sales. Morrisons On the other hand Morrisons managed to improve their ratio by obtaining similar value of their fixed assets from 2011 to 2012, and using them more efficiently to score an increase in sales revenue of 1,100 £m. Generally looking at the industry the Average ratios for Retail Food companies are between 4-5 (Wal-Mart Stores USA 5.00), (Gildersleeve, R. (1999) p.136), so Sainsburys should aim to increase the use of their fixed assets in order to increase the sales. 5.2 Average Inventories Turnover Shows how many days company had to stock goods for sale before they were sold. In the retail-food industry this period should be kept fairly low because of the nature of the business. Lower ratio indicates that company will spend less funds towards stocking items before putting it on sale and getting profit from it. Average Inventories Turnover Year /Comp. Sainsbury Morrison 2011 14.86 Days 15.19 Days 2012 15.85 Days 16.85 Days Sainsburys Sainsburys shows growth in the average of inventories held over the course of year by almost 100  £m. As costs of sales have increased from 2011-2012, this ratio shows a slight growth in number of days goods are kept in stock. The increase of inventory in stock could be explained by Sainsburys growth of sales in 2012. Higher demand forces company to have more items in stock in order to satisfy the needs of the customers. Morrisons Morrisons shows even higher growth in average days the goods are stocked. Morrisons also note the increase in cost of sales, even more than Sainsburys. The financial reports of Morrisons state a few reasons, among which increasingly higher prices of fuel on the market. 5.3 Profit Per Employee Profit Per Employee Year/ Comp. Sainsbury Morrison 2011 5,572.78  £ per emp. 6,617.50  £ per emp. 2012 5,256.58  £ per emp. 7,217.60  £ per emp. Sainsburys It is notable that companys profit has been reduced from 2011-2012 for 2.8 m £, which is 3.4%, even though its sales have risen for 6.8%. This could be explained by the number of reasons, but one of them that is important for this ratio is that they have also increased the number of employees. This has negatively influenced their Profit per Employee ratio, leaving it behind the industry average and Morrisons. Morrisons Unlike Sainsburys, Morrisons notes the increase in profit and reduction of number of employees. This is the most desirable situation for a company. Their profit was higher for 8 % in 2012 than in 2011. 5.4 Average Trade Debtor Collection Period It indicates the period of time which is needed for company to collect trade debts. This ratio reveals a great deal about a companys credit policy and the efficiency which it can collect money from its customers. (Fight, A. (2006) p. 57)). Average Trade Debtor Collection Period Year/Comp. Sainsbury Morrison 2011 1.61Days 4.79 Days 2012 1.90 Days 4.34 Days Sainsburys Sainsburys shows an increase in the average time that they needed to collect the trade dept. Even though their costs of sales remained fairly similar, there was a substantial increase in the amount of trade debt. Even though this negatively influenced the ratio, Sainsburys has made trades from which they expect to receive money in near future. Furthermore their ratio shows efficiency at collecting debts, comparing both to the industry and Morrisons. Morrisons Morrisons have significantly higher average debt collection period. Even though they have managed to slightly decrease their Trade receivables from 2011-2012, their costs of sales increased by approx 1,000 £m which has not made it possible for this ratio to improve further. 6. INVESTMENT RATIO ANALYSIS FORMULAS * Eearning Per Shares = profit available to shareholders/ no. of shares ranked for dividend * Dividend Yield= dividend per share/ market price * 100% *Dividend cover = Preference Dividend/Ordinary Dividend SAINSBURYS MORRISONS 2011 2012 2011 2012 (%) (%) EARNING PER SHARE 33.8 31.5 23.43 26.03 DIVIDEND YIELD 15.10 16.1 9.60 10.70 DIVIDEND COVER 1.75 1.75 2.40 2.39 6.1 EARNING PER SHARE YEAR Sainsburys In 2011 Sainsburys experienced a sharp increase in earnings per share going up by 33.8%. And in 2012 the Sainsbury went down with 31.5% having a loss of 2.3%. It is important that assets are revaluated in order to keep the real value of assets on balance sheet. Earnings per share in 2011 increased by 2.3% to 33.8 p, reflecting the improvement in the operating profit and the effect of the additional shares, more importantly due to the property profits. Morrisons Morrisons earnings per share compared to Sainsburys are lower. This is driven by smaller profit and the fact that Morrisons is a smaller sized supermarket chain. The earning per share has 23.43% at 2011 mainly caused by the higher profits on business disposals that the company went through last year, so the return to shareholders was a lower rate per share. 6.2 DIVIDEND YIELD YEAR Sainsburys The dividend yield had a slightly decreased since the dividend per share only increased by 15.10% from 2011 year. This was a decision from the company and it reflects the reduction in the earning per share already mentioned and the fall in the dividend cover by 1.75% in 2011. Morrisons Morrison dividend yield is much less in 2011 it was 9.6% and in 2012 the dividend went up to 10.70%. 6.3 DIVIDEND COVER YEAR Sainsburys Dividend cover of Sainsburys says that earnings available for dividend cover is 1.75% in 2011 and also in 2012 so there was not change in the divided cover over the past two years. In terms of dividend cover, Sainsburys has its policy based on their calculations to maintain the dividend cover between 1.50 1.75 times. The reason behind it is that if the dividend cover is too low, there is a possibility that the company will not be able to pay out the investors. Morrisons In Morrisons divided cover, it showers that in 2011 it has 2.40% whereas in 2012 it has 2.39%, which is still more than Sainsbury. For the year 2011 Morrisons dividend cover is 2.4 times, claim that it is in line with the European food retail sector average (Morrisons, 2011). 7. Future Perspectives and Strategies Both Sainsburys and Morrisons have their business strategies for future outlined in their financial statements. Morrisons financial strategy continues to deliver improved margins whilst positioning long term growth. They wish to increase their customer appeal and growth of sales, which is meant to be converted into profitable growth. They have realized the potential in online retail, so they will finally enter the online groceries market to challenge Tesco, Asda and Sainsburys, making it the last of the major supermarket groups to have an internet presence, but only after reporting its first fall in profits for six years.C:UsersUSERDesktopfinancial management1.JPG Sainsburys based their business strategy on meeting consumer needs, taking into the account the on-going inflation over the past four years. The economic downturn has changed how and what consumers buy, and these changes appear to be lasting. In 2012 they have launched their Live Well for Less campaign based on awarding loyalty and providing the best quality possible for optimal price. Through Nectar loyalty scheme they have a wealth of data about their customers behaviour. C:UsersUSERDesktopfinancial management2.JPG Source of the table: Morrisons financial statement 2012. Source: Sainsburys Financial Statement 2012 8 Conclusions Financial statements suggest that Morrisons financial performance was very good. They had a profitable year (profit of  £58m) while Sainsburys performance was not good compared to 2011 (loss of  £42m). Morrisons financial performance was strong, and they continued to invest in long term growth of the business, and to deliver increasing returns to shareholders. Even after having steady increase in sales revenue and gross profit, Sainsbury suffered loss compared to previous year mainly because their interest and tax expenses increased while profit from joint ventures reduced. Though Sainsburys acquisition of non-current assets was underfinanced with long term sources of finance, they still managed to generate more sales and cover the debt payable easily. Alternatively, Morrisons financial management was excellent as they covered all their non-current assets with long term sources of finance. High interest cover ratio indicates that there is no sort of pressure on the company and is very profitable. References Fight, A (2006) Flow Forecasting, UK: CFrion Tec. Pvt. Stickney C.P (2010) Financial Accounting : an introduction to concepts methods and uses USA: South Western Cengage Learning Smart B.S Megginson W.L (2009) Introduction to Corporate Finance USA: South Western Cengage Learning Alberth S.W (2011) Accounting, Concepts Applications, What, Why, How of Accounting USA: South Western Cengage Learning Gildersleeve R. (1999) Winning Business: How to use Financial Analysis and Benchmarks to outscore your competition Houston: Tex Gult Pub. Co. Unknown (2010) An evaluation of the business and financial performance of morrisons. Available at: http://www.ukessays.com/dissertations/business/financial-performance-of-morrisons.php#ixzz2NhjC0HdW (Accessed: 15/03/2013) London Stock Exchange (2013) London Stock Exchange Available at: www.londonstockexchange.com (Accessed: 20/03/2013) Morrison Group (2013) Financial Reports Available at: http://www.morrisons.co.uk/Corporate/Investor-centre/Financial-reports/ (Accessed: 18/03/2013) Sainsburys Group (2013) Annual Report and Financial Statements 2011 Available At: http://www.j-sainsbury.co.uk/ar11/ (Accessed: 10/03/2013) Unknown (2013) Forces analyses of Sainsbury Available at: http://www.oxbridgewriters.com/essays/management/forces-analyses-of-sainsbury.php (Accessed at: 18/03/2013) Appendix 1 Gearing Ratio = Long Term Loans + Value of Preference Shares Share Capital + Reserves + Long term Loans + Minority Interest Sainsburys 2012 2011 2617 + 0 538 + 5091 + 2617 + 0 2339 + 0 535 + 4889 + 2339 + 0 = 31.73 % = 30.13 % Morrisons 2012 2011 1600 + 0 253 + 5144 + 1600 + 0 1052 + 0 266 + 5154 + 1052 + 0 = 22.86 % = 16.25 % Appendix 2 Interest Cover Ratio = Profit before interest and tax Interest payable Sainsbury 2012 2011 834 138 859 116 = 6.04 = 7.40 Morrison 2012 2011 968 47 887 43 = 20.59 = 20.62 Appendix 3 Current ratio = current assets / current liabilities Sainsburys 2011 2012 Current assets = 1708 Current liabilities = 2942 Current ratio = 1708/2942 = .580 Current assets = 2032 Current liabilities = 3136 Current ratio = 2032/3136 = .647 Morrisons 2011 2012 current assets = 1138 current liabilities = 2086 current ratio = 1138/2086 = .545 Current assets = 1322 current liabilities = 2303 current ratio = 1322/2303 = .574 Appendix 4 Acid test ratio = liquid asset / current liabilities Liquid asset = current asset inventories 2011 2012 Current assets = 1708 inventories = 812 liquid asset = 1708 812 = 896 current liabilities = 2942 acid test ratio = 896 / 2942 = .304 Current assets = 2032 inventories = 938 liquid asset = 2032 938 = 1094 current liabilities = 3136 acid test ratio = 1094 / 3136 = .348 Sainsburys Morrisons 2011 2012 current assets = 1138 inventories = 638 liquid asset = 1138 638 = 500 current liabilities = 2086 acid test ratio = 500 / 2086 = .239 current assets = 1322 inventories = 759 liquid asset = 1322 759 = 569 current liabilities = 2703 acid test ratio = 569 / 2703 = .247 Appendix 5 Return on Capital Employed (ROCE) ROCE = For Sainsburys 2012 2011 834 X 100 538 + 5091 + 2617 + 0 859 X 100 535 + 4889 + 2339 + 0 = 10.11 % = 11.06 % For Morrisons 2012 2011 968 X 100 253 + 5144 + 1600 + 0 887 X 100 266 + 5154 + 1643 + 0 = 13.83 % = 13.70 % Appendix 6 Return on Equity ( ROE ) = Profit after Tax X 100 Share Capital + Reserves For Sainsburys 2012 2011 598 X 100 538 + 5091 640 X 100 535 + 4889 = 10.62 % = 11.79 % For Morrisons 2012 2011 690 X 100 253 + 5144 632 X 100 266 + 5154 = 12.78 % = 11.66 % Appendix 7 Gross Profit Margin = Gross Profit X 100 Sales Revenue For Sainsburys 2012 2011 1211 X 100 22294 1160 X 100 21102 = 5.43 % = 5.49 % For Morrisons 2012 2011 1217 X 100 17663 1148 X 100 16479 = 6.89 % = 6.96 %

Is Science Moving Too Quickly? :: Technology Essays

Is Science Moving Too Quickly? Before when I heard the word science the first thing came to my mind was human cloning. However, recently I started thinking deeper toward this issue. Before, I thought everything about science is unnatural. Scientists are going against God and Human nature. After reading Bishop's and Rifkins's articles my view changed toward science completely. By comparing and contrasting these great scholars, science made more sense to me. In 1995 J. Michael Bishop wrote an article deploring the detractors of scientific advancement and exploration. Likewise, in 1988 (republished in 1998) Jeremy Rifkin wrote an article warning of the dangers of advances in the science of biotechnology and calling for caution in that area. Both men agree on several issues but disagree on many more. The credentials of both men are very different. J. Michael Bishop, a professor of microbiology at UC San Francisco, as the result of "a seemingly obscure observation" (Bishop 239) regarding a virus that causes cancer in chickens, has won a Nobel Prize for identifying genes that are involved in the genesis of human cancer. Jeremy Rifkin is a well-known, well-written, informed, respected social activist, a not-for-profit watchdog for Everyman. Both men mention religion. Bishop is annoyed over having to re-fight battles with "religious zealots" like those who press for the teaching of creationism despite the finding for Darwin's theory in the Scopes trial. Rifkin appeals to them: Human-authored creation could lead to a "laboratory-conceived second Genesis" which could then lead to a "biological Tower of Babel and the spread of chaos throughout the biological world, drowning out the ancient language of creation" (Rifkin 245). Bishop is probably more scientifically knowledgeable overall. However, in the article he makes an interesting point unintentionally not in his favor, regarding scientific ignorance. "[Many adult Americans] do not even know that the Earth circles the Sun" (Bishop 241). Recently, "a prominent member of Congress betrayed his ignorance of how the prostate gland differs from the testes" (Bishop 241). Bishop also says that even scientists do not understand each other. After "laboring mightily" to make a text understandable by the readers of Scientific American, (a magazine not for the uneducated), he was dismayed by the comment of a "solid-state physicist of considerable merit" who asked him, "What exactly is a gene?" (Bishop 242). Likewise he reports that 23 geophysicists could not distinguish between DNA and RNA; a Nobel Prize winning chemist had never heard of plate tectonics; and biologists who thought string theory might have something to do with pasta.

Different Research strategies you can use in your Dissertation

Different Research strategies you can use in your Dissertation Different Research strategies you can use in your Dissertation One of the key problems you need to address early on when writing your dissertation is that of the best strategy to use to conduct your researchThat is, how will you go about answering the research questions you want to investigate Defining your research strategy means deciding whether you want to do primary research or confine yourself to the existing literature. You can get help deciding whether a primary or secondary study is best for you from one of our helpful guides. Research strategy for secondary studies is fairly straightforward, although you do have to look at your search methods and define key words and so on. However, defining different research strategies you can use in your dissertation to conduct primary studies is slightly more involved. This guide will help you understand the basics by looking at some of the most common research strategies.Case StudiesCase studies are a type of descriptive research looking at individuals, a small group of people or a unit (an organ isation for example). Data is collected by observation, participation and a range of other methods including examining existing records, interviews and tests Case studies may include participants own accounts Conclusions are relevant primarily to the people or unit studied, they are not as appropriate if you want to generalise to a much wider population Case studies tend not to look at cause and effect, rather they focus upon exploring and describing A typical case study looks at the way a number of variables interact in order to fully understand a given situation Case studies are usually used for qualitative research Case studies are useful for ‘how’ and ‘why’ questions, where context is important, and where the researcher has little control over events.SurveysSurvey research is frequently used in social science research. Surveys are also used in commercial settings, primarily market research. Surveys often gather quantitative data, but can also gather qua litative information through open-ended questions Surveys are carried out on a sample of respondents from a selected population through the administration of a questionnaire. The questionnaire can be done online, face-to-face or over the telephone. Surveys are very flexible and can be used to collect different types of data from small or large numbers of people Surveys can also be useful across a wide range of disciplines from business to anthropology The data collected in surveys needs to be analysed to produce useful results. Quantitative data (numbers) is typically analysed using statistical software like SPSS. Qualitative data can be analysed by a number of techniques including coding and thematic analysis.InterviewsAn interview is a discussion with one or more people. The matters raised are recorded (video-taped, audio-recorded or written down) and subsequently analysed Interviews are very flexible. They can be highly structured and formalised, with all the possible options det ermined in advance (a quantitative survey administered face-to-face would be an interview of this type) or unstructured and relaxed. Interviews are usually divided into three groups, depending upon the degree to which they are structured: structured, semi-structured and unstructured interviews. Structured interviews are based on a pre-determined set of questions and allow little-to-no scope for deviation from the structure. Unstructured interviews start with a few broad questions or areas for discussion, and the interviewer uses techniques like prompting and probing to elicit responses from the participants. Interviews can involve one subject, or a group of subjects, but typically no more than 5 or 6 people in a group. The dynamics of a one-to-one interview and a group interview are different and are suitable for different purposes: one-to-one interviews are useful where you want people to open up about personal or private matters, while group interviews allow people to interact and create group dynamics.Other StrategiesAction research, also known as participatory research and collaborative inquiry can be seen as a process of research through doing something. It involves the ability to usefully reflect upon process in order to improve understanding of practices and situations Ethnomethodology as an approach tries to understand the way people interact with each other, and therefore studies social realities, often of the day-to-day lives of ordinary people. Its concern is with how people make sense of their world. Grounded theory research does not have a set of assumptions or research objectives which are tested against reality. Rather it generates theory by first examining a social situation and seeing what explanations could account for the phenomena.BibliographyBadke, W (2012) Research Strategies: Finding your way through the information fog (4th edn), iUniverse, USA Colorado State University (2013) ‘Case Study’ [online] (cited 6th March 2013) available from http://writing.colostate.edu/guides/guide.cfm?guideid=60 Marsden, P V and Wright, J D (2010) Handbook of Survey Research (2nd edn.), Emerald Group Publishing, London. Punch, K (2003) Survey Research: The Basics, SAGE, Thousand Oaks, CA.

The Bombing Of Hiroshima And Nagasaki - 1174 Words

Morality of The Bombings in Hiroshima and Nagasaki There have been various arguments regarding the bombing of Hiroshima and Nagasaki that continually surface as to whether it was necessary or morally right to drop the atomic bomb on Japan. Depending upon whose side of the argument you have heard causes one to question whether this was a morally right or wrong decision that was made. Serious reconciliation is needed due to this event, and both sides of the argument need to be strongly considered (Shin, 663). There are various possibilities the United States had greater reasoning that pushed them to drop the bombs and view their decision as morally right. On the other hand it is unavoidable to face the reality of humans killing humans in†¦show more content†¦Even following the twin shocks of Hiroshima and Nagasaki, the army still insisted on their fight to the end (Asada, 52). Japan conveyed seeming rejection toward the Americans and they wanted to move forward (Asada, 49). Today, Americans still have great difficulty viewing their actions being wrong. They do not want to see their nation as vulnerable to the same moral failings as others, so they reject it (Alperovitz, 8). War also creates the mindset where unacceptable actions are viewed as the right thing to do. It is very possible that the American’s truly believed their actions were the proper way of handling the situation. The Japanese people have an ugly history to confront, including not only Pearl Harbor but also the bombing of Shanghai, the rape of Nanking, the forced prostitution of Korean women, the horror of the Bataan death march, and the systematic torture and murder of American and other prisoners of war (Gar Alperovitz, 8). This suggests that the American’s were not the only people involved in the brutal attacks and that Japan was almost, if not equally just as wrong in their actions (Asada, 30). Although the bombs may be viewed as morally wrong, it is not the first time that morality has been abandoned. From another perspective, the bombs were completely wrong in a morality perspective. Japan had a very weak military force during this time;